Privacy Policy

The data controller is DIAMOND INTELLIGENCE LIMITED (Company No. 17136632), registered at 15 Shotley Avenue, Sunderland, England, SR5 1PS.

Trading name: Diamond Intelligence. Website: https://diamondaii.com.

For data protection enquiries, email james.henderson@diamondaii.com.

We may collect the following personal data:

• Contact enquiries: if you email us, we receive your email address, name (if provided), and message content.
• Website analytics: if you accept analytics in our cookie banner, we collect anonymised usage data such as pages visited, referrer, and general device/browser information via Vercel Web Analytics.
• Cookie preferences: your consent choice stored locally in your browser.

We do not operate contact forms on this website. We do not knowingly collect special category data through the website.

We process personal data on the following bases:

• Legitimate interests: to respond to enquiries and operate our business (Article 6(1)(f) UK GDPR).
• Consent: for non-essential analytics where you choose to accept via our cookie banner (Article 6(1)(a) UK GDPR).
• Legal obligation: where we must retain records to comply with applicable law.

We use personal data to:

• Respond to consultation and audit requests
• Communicate about our services where relevant
• Understand how the website is used (with consent)
• Maintain website security and performance

We do not sell your personal data. We do not use your data for automated decision-making that produces legal or similarly significant effects.

Enquiry emails are typically retained for up to 24 months unless a client relationship continues, in which case data may be kept longer as needed for that relationship and our legal obligations.

Analytics data is retained according to Vercel's processing terms. Cookie consent preferences remain in your browser until you clear them.

We use trusted service providers including:

• Vercel: website hosting and, if accepted, analytics
• Email provider: to receive and send enquiry correspondence

These providers process data on our instructions. Some processing may involve infrastructure outside the UK. Where required, we rely on appropriate safeguards such as UK adequacy regulations or standard contractual clauses.

Under UK data protection law, you have rights including:

• Access to your personal data
• Correction of inaccurate data
• Erasure in certain circumstances
• Restriction or objection to processing
• Data portability where applicable
• Withdraw consent for analytics at any time via cookie settings

To exercise your rights, contact james.henderson@diamondaii.com. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

See our Cookie Policy for details on cookies, analytics, and how to manage preferences.

We may update this policy from time to time. The "Last updated" date at the top of this page will change when we do. Material changes may also be noted on the website.